The People Behind The System

Most value isn’t lost in the numbers

We see that it is lost in the gap between how businesses are built and how buyers evaluate them

PL3 exists to close that gap

We don't just rely on theory, but have discovered through operators, investors, and advisors who have built, scaled, and exited companies themselves...how to do it the right way

The Team

William Lindstrom - General Partner
Leadership Performance, Culture Analytics & Syndicate Architecture

Will leads the development of the Syndicate Model, aligning leadership behavior, culture, and execution with how companies are valued and acquired.

His work focuses on turning internal performance into measurable impact on risk, valuation, and exit outcomes.

A Certified Exit Planning Advisor (CEPA) and Founder / CEO of The Culture Think Tank, his research in Leadership Performance Theory and AI centers on quantifying how decisions inside the business translate into enterprise value at transaction.

Lindsay Guzowski - General Partner
Leadership / Talent Risk, Governance & Performance Intelligence

Lindsay focuses on quantifying leadership risk — one of the most under-measured drivers of performance volatility and deal outcomes.

As Founder and CEO of The Crucible, she brings a data-driven approach to evaluating leadership teams, translating behavior, decision patterns, and governance dynamics into actionable insight for investors and boards.

Her work helps investors reduce human capital risk, strengthen alignment, and make higher-confidence decisions from diligence through exit.

Bob Dunn - General Partner
Capital Markets, Valuation Intelligence & Buyer Insight

Bob brings a market-backed view of how companies are valued, translating real transaction data and buyer behavior into actionable insight for investors and advisors.

As Chief Product Officer at ACG and a leader behind GF Data, his work reflects how deals are actually priced - not how they’re modeled.

He ensures that performance, leadership, and financial signals align with what buyers pay for at the transaction.

Jim Tolbert - General Partner
Operational Leadership, Change Execution & Scale Readiness

Jim focuses on closing the execution gap - where strategy is clear, but leadership capability and operational readiness fall short.

He works with organizations to professionalize leadership, strengthen execution discipline, and build the infrastructure required to scale and transact.

With experience leading complex organizations and advising investors, Jim ensures companies are not only positioned for growth, but able to perform and transfer at the next level.

Alliance Partners

Want to Learn More?

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Weekly founder and advisor interviews
Real-time syndicate formation and progression
What’s working, what’s breaking, and why
Early visibility into opportunities before they reach market.

News & Articles

Executive playing tic-tac-toe with a red pen to connect the dots to find a root cause.

Root Cause Anyone?

Leaders often identify performance issues quickly, but miss the underlying causes driving them. This article explores how accurate data and honest employee input help uncover root causes—enabling leaders to address what’s truly impacting efficiency, culture, and results

PL3 Roundtalbe Recap: Inside the EPI Summit - What’s Changing in Exit Planning

Most businesses never sell—not because they lack performance, but because they fall outside how the market is structured to evaluate them. This PL3 Roundtable explores what’s changing in exit planning—and why preparation alone still isn’t enough.

Executive standing by a bullseye target - contemplating the past, present, and future business decisions.

Actions and Behaviors

Leaders drive growth by closing the gap between insight and execution. This article explores how consistent leadership behaviors—communication, trust, alignment, and accountability—turn strategy into measurable performance and long-term value.

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