The Problem
Investors Aren’t Getting the Returns They Expect -
When They Expect Them
of companies miss return targets within expected timelines.
of CEOs are transitioned out within the first two years.
of Leaders lack specific insights needed to know what actions to take to achieve growth, innovation and value creation.
of investors reported a lack of ability to assess the culture strength and performance of their funded companies.
What Do We Do?
Mission Driven - Results Focused
At PL3, we’re on a mission to turn leadership intelligence into measurable return. We believe that when leaders are aligned, equipped, and in the right roles - performance accelerates and value follows.
We Help Investors & Leaders
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Pinpoint leadership and performance gaps
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Align roles and strategic priorities
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Accelerate growth and exit outcomes
Performance Intelligence With Purpose
Our work begins where traditional assessments stop.
We gather real-world, qualitative workplace data and use advanced analytics and AI to transform it into quantitative performance metrics - delivering insights in near real time.
What once took months of interviews and guesswork now arrives as clear, prioritized insights and action plans - in less than 30 days - helping investors and operators grow faster, perform better, and exit stronger.
Growth-Minded Operators and Investors
Designed For
Learn. Align. Lead.
We fuel innovation with insight through our dedicated thought leadership channels
Quick reads on topics of leadership, valuation, and workplace dynamics across PE, VC, and family-led firms.
Monthly insights on leadership, analytics, and the trends shaping organizational performance.
1
The Culture Think Tank
creates solutions that offer leaders actionable metrics to guide decision-making - metrics critical for maintaining a strong internal environment, aligning business objectives, and enhancing overall value.
Will Lindstrom
CEO & Founder
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2
The Crucible
specializes in leadership traits & development, leveraging data-driven insights and behavioral assessment methodologies to build stronger, more effective leaders and high-performing teams.
Lindsay Guzowski
CEO & Founder
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3
GF Data
provides valuable financial and transactional data, which can offer insights into business valuation, deal structures, and market trends. This data is crucial for companies making strategic decisions about growth.
Robert Dunn
Managing Partner
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We unite expertise in leadership development, cultural analytics, and performance management to deliver actionable insights that drive organizational growth and maximize investor returns
The Alliance Behind PL3
Who Are We?
Founded by The Culture Think Tank, The Crucible & GF Data, PL3 unites deep capabilities across valuation, leadership development, and workplace performance analytics
Together...
We support leaders & companies in fostering a high-performing culture, developing leadership capabilities & understanding their market position.
Our integrated performance optomization platforms help businesses align leadership with strategic goals, optimize their internal operations, and enhance performance and valuation.
“The solution...helped us focus our efforts and highlight areas where we could provide support/ resources to the community or flag emergent issues...it gave us the insights to track team progress with quantitative data over the year, allowing us to better adapt to the ever-changing environment.”
Candice McManus, Sr Director - Walmart Canada
"The solution identified trends & what staff needed in a period of managing rapid change...helping us get to the root of our issues. It also identified blind spots for leadership & management teams...what we needed to address & change along the way. Consistent feedback & communication is key...and helped us boost sales revenue 50% over 24 months."
Mike Graber, CEO - Toyo Tires
CLIENTS SAY
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